My approach is to make experiences as simple and brand-centric as possible

I focus on finding and fixing pain points and making the complex simple. Aiming to get positive feedback and strengthen users' relationship with a brand.

My process has evolved to: user research & data collection, prototyping, testing, and visually designing complete digital experiences from the user's perspective.

Before entering the design world, I studied art and psychology in college. I later trained in UX -UI and digital design. Since then, I've worked in UX & UI design mostly focused on e-commerce. And am currently based in South Florida.